Mission

Quality Products

Quality
Products

Professional Installation

Professional
Installation

Comprehensive Management

Comprehensive
Management

Educated Inspections

Educated
Inspections

Fundamental Value

Fundamental
Value

Vision

Joshua Adams, founder and President of Paradigm Roofing Group, had a plan, a purpose, and a vision. A strong vision.

“ I didn’t just want to establish a great roofing company, it was always more than that. I wanted to transform the industry. I wanted to lead the best team. I wanted to bring corporate level redundancy to our operations, but deliver it with a core of custom service to our customers. I wanted to contribute to what it could be, not adjust what it already was. I wanted to be the Paradigm of the roofing industry.”

Raised in a construction management family, he worked his way through high school and then his undergraduate education at Boise State University in the roofing trade. During his Junior year of college, his small handyman roofing repair business had evolved. After continued mentorship from a professor at the Boise State College of Business and Economics, he decided to form Paradigm Group LLC, the parent company to what would later become Paradigm Roofing Group.
“ As I was starting my upper division credits, I was managing 2 full-time employees during the school year, 5-10 during the summer, doing estimates for new roofs, spending hours with every customer trying to create a unique experience- and dealing with all of the personal growth that happens with every person during their early twenties. I would leave a client’s home after an estimate to attend a night class, to later return home and make my lunch for the next day- then fall asleep with an economics book in my lap. It was an exciting time because I had the physical experience of being on a roof for years at this point. I was going through those leaps of faith in my own style of communication and team management, and it was working. I knew the actual nuts and bolts of what roofing was. I knew every corner of a myriad of different problems, and I knew the best solutions. I had catalogued every style of roof and a set of generic “if-then” situations into a word document- that later became the foundation for our business manual. Most importantly- I understood what the customer was expecting and then we taught ourselves how to surprise them in little ways to beat those expectations. That was where we excelled as a team. I really disliked being average or giving average experiences. We were implementing the formal management and business techniques that I was learning in my classes, but we were doing it in real time. I would leave an entrepreneurial management class, head to the jobsite, and fine tune the process to a group of eager ears. I didn’t have to wait to graduate to use my formal education. It became a synergistic dynamic. I fell in love with the operations management of my team. I would look at a project, and would think- how can I do this the best way? How can we use our skill sets together? How can we balance our assets to our liabilities to produce the best available human capitol? How can we push the standard of how this is done? How can we improve today?
Joshua Adams

“When you make an informed decision and select Paradigm, you are buying all of the things you don’t realize you need. You are finding value-based services, in their most evolved form. You are interacting with educated young professionals who care about you, because I care about you.”

It was very demanding, but I found what I had always heard successful people talk about; passion. The creative process was addicting. I asked why, I focused on accountability, and then the really exciting part happened – we became a brand.
When you make an informed decision and select Paradigm, you are buying all of the things you don’t realize you need. You are finding value-based services, in their most evolved form. You are interacting with educated young professionals who care about you, because I care about you.
A Paradigm roof became an experience, not just a service. That was what my team had stood by my side and worked so hard for- we made the leap from Good to Great- and when we realized what we had created- it felt good, it felt really good. ”

– Joshua Adams

Founder and member of the Paradigm team

Focus

FOCUS

Passion

PASSION

Empathy

EMPATHY

Team Work

TEAMWORK

Honesty

HONESTY

PARADIGM

A paradigm is a standard, perspective, or set of ideas. A paradigm is a way of looking at something; it’s a model. Paradigm Roofing Group isn’t just our name; it represents our business method, our contribution to the roofing industry, and our leadership perspective.